Yesterday at 10:04
F1 has announced it will join forces with French Bloom as the
championship's first official alcohol-free sparkling wine partner.
The development marks the latest initiative between F1 and LVMH,
the company that owns Louis Vuitton, Moët Hennessy and TAG Heuer.
"We are thrilled to partner with Formula 1 to usher in a new era of
celebration - one that looks boldly to the future and is defined by
excellence in every detail," said Maggie Frerejean-Taittinger,
co-founder of French Bloom. "Our sparkling cuvées unite centuries
of French winemaking savoir-faire with cutting-edge innovation,
offering a sophisticated alcohol-free sparkling for those who lead
with intention and set the pace for what's next." French Bloom was
founded in 2019 and has grown to become a world leader in the
category of prestige alcohol-free sparkling wines. Emily Prazer,
chief commercial officer at Formula 1, said: "We are delighted to
add French Bloom to our ever-expanding list of Moët Hennessy brands
partnering with the sport. "The addition of French Bloom brings
further variety to our hospitality beverages portfolio allowing us
to cater for all guests and offer them an elevated real sense of
luxury when they attend a grand prix."
