11/08/2025 13:50
Neat Burger, a restaurant chain co-founded by seven-time champion
Lewis Hamilton, has entered liquidation. The business was launched
six years ago with a plant-based menu, with the chain also backed
by Hollywood superstar Leonardo DiCaprio. A number of restaurants
were opened in London, while doors were also opened in Milan and
New York. However, it has been struggling financially over the last
handful of years, with reported losses from 2022 being in the £7.9
million range - up from £3.2 million from the year before. In 2023,
it announced half of its UK restaurants would close, before the New
York facility shut its doors for the final time last summer. In a
further blow, the company cited financial and operational
challenges behind its decision to close the remaining restaurants
earlier this year. It has now emerged that Neat Burger has
appointed FRP Advisory as its liquidator on July 22. The news has
come at a time when Hamilton unleashed a new product from his
non-alcoholic brand Almave.