27/05/2025 09:30
F1 has announced a new partnership with food and beverage company PepsiCo, which will see a series of its products incorporated into the sport. The deal, which has been struck in F1's 75th anniversary year, runs until the 2030 season. F1 fans will see an increased presence of the products Sting Energy, Gatorade, and Doritos through the years ahead. Sting Energy has become the sport's official energy drink, Gatorade joins as the official partner of the F1 Sprint, while Doritos has a more colourful title as the 'official savoury snack partner' of F1. "Today is a moment to celebrate the partnership between two iconic and historic global brands," said F1 CEO Stefano Domenicali. "A sparkling union that will bring together tradition and innovation, generating excitement, entertainment and unforgettable experiences for our fans and customers around the world. "PepsiCo will tap into the unique potential of Formula 1 as a global platform to connect with new audiences and we will benefit from their energy, their extraordinary products and their loyal community. "With a long-lasting history of creativity and ability to celebrate the fun and special moments in life, PepsiCo is the ideal partner to share together unique moments along our journey."
