09/10/2025 18:06
Four-part digital push
Formula 1 has unveiled 'Passenger Princess', a four-episode YouTube series hosted by content creator Amelia Dimoldenberg. The project aims to deepen engagement with younger audiences by blending paddock personalities with light-hearted, creator-led storytelling.
Entertainment meets the grid
The series reflects F1's broader strategy to complement race coverage with digital-native formats that live on platforms where the next generation already spends its time. Expect candid moments, off-track insights and a tone tuned for social sharing.
As the sport continues to expand its media footprint, 'Passenger Princess' is the latest experiment in reaching fans beyond Sunday afternoons.
