Commercial breakdown: 2023 Cook Out Southern 500

09/04/2023 03:02 AM

On Sunday, all over the country, NASCAR fans had their charcoal grills closed up and had the potato salad safely in the refrigerator by 6:00 PM. A Labor Day Weekend race was being held at the historical Darlington Raceway, with the Chase for the Championship freshly started. It was rain-free, lasted over four hours, and there were plenty of Darlington stripes. There were plenty of commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week‘s breakdown.

Race and Commercial Breakdown of the 2023 Cook Out Southern 500

Start time to record race/commercial periods: 6:01 PM
End time to record race/commercial periods: 10:37 PM
Total minutes of complete race broadcast: 276
Minutes of race broadcast: 225
Minutes of traditional commercials: 51
Minutes of side-by-side commercials: 10

Total number of commercials: 164
Total number of companies or entities advertised: 66
Total number of traditional commercials (not split-screen): 143
Total number of companies or entities advertised: 62
Total number of 'Side-by-Side‘ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 12
Number of times USA utilized 'Side-by-Side‘ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast:Toyota (10 times); Golden Corral (8 times); Sonic (8 times); Xfinity (7 times); Coca-Cola (6 times); ebay motors (6 times); Applebee‘s (5 times); Progressive (5 times); Bank of America (5 times)

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