Kyle Larson leads NASCAR in merchandise sales after difficult Indy-Coke 600 double

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Hendrick Motorsports driver Kyle Larson has emerged as NASCAR's merchandise sales leader halfway through the 2025 regular Cup Series season. Despite a disappointing end to The Double during Memorial Day weekend, in which he failed to finish both the Indianapolis 500 and Coca-Cola 600, Larson's commercial appeal continues to grow as he challenges seven-time NASCAR Most Popular Driver Award winner ...Keep reading

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