The numbers are in: How Prime is raising the bar for NASCAR coverage

29/05/2025 19:15

For the first time in the history of the NASCAR Cup Series, a race was featured exclusively on streaming. The numbers are in and they are solid for the first outing. The Coca-Cola 600 peaked a 2.92 million viewers with over one million watching the extended post-race show, but most importantly, the average median age of viewers went down by seven years.
As NASCAR chases a younger demographic ...Keep reading