Ferrari signs multi-year extension with Puma which becomes premium partner from 2024
20/09/2023 08:43
Puma, the renowned German sports company, has inked a multi-year extension to prolong its collaboration with Scuderia Ferrari. Commencing from next year, Puma will elevate its status as a premium partner, ensuring enhanced visibility. Over the upcoming years, Puma will maintain its role as the authorized partner for Ferrari-branded merchandise and the primary provider of team and race attire for Ferrari in Formula 1. This renewal of partnership and licensing agreements marks the ongoing triumph of the enduring collaboration that Puma and Ferrari initiated back in 2005, as highlighted in their official press statement which was issued a few days ago by both companies.
"Our longstanding journey with Puma is a testament to an enduring trust and synergy to continue to embrace new opportunities together," explained Benedetto Vigna, Ferrari chief executive officer, in the official press statement – "As leaders in our respective fields, we are ready to support each other, demonstrating an unwavering commitment to offer increasingly engaging experiences for our tifosi and brand lovers."
“Since 2005, Puma has had the ambition to be the best brand partner for Scuderia Ferrari. We have celebrated many successes and the passion for Ferrari with millions of tifosi worldwide over the past two decades. I’m very excited that we will further deepen our strong partnership by not only prolonging our partnership but further extending the scope of our collaboration,” concluded Arne Freundt, CEO and Chairman of the Management Board of PUMA.
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