Apple expected to secure US Formula 1 rights in deal reportedly worth $140m per year
Apple is tipped to confirm a major move into Formula 1 broadcasting in the United States, with an announcement expected around the United States Grand Prix weekend in Austin. According to reports, the tech giant is set to secure the US F1 rights in a deal valued at a reported $140 million per year.
What’s being reported
Industry chatter points to Apple closing in on a multi-year agreement to carry Formula 1 in the US market. While full terms have not been disclosed, the figure being cited underscores the sport’s surging popularity stateside and its growing commercial footprint.
- Reported valuation: Approximately $140m per year
- Timing: Announcement tipped for the United States GP in Austin
- Scope: US broadcast/streaming rights for Formula 1
Why it matters
The United States has become a key growth engine for Formula 1, buoyed by multiple American rounds on the calendar and a rapidly expanding fan base. A move involving Apple would signal another step in the sport’s evolution toward premium, tech-driven distribution models, aligning with viewing habits that increasingly favor on-demand and mobile streaming.
For fans, a potential Apple partnership could reshape how live sessions, highlights, and supporting content are packaged and accessed. As with any major rights shift, questions around pricing, platforms, and availability will be central once details are confirmed.
Context and next steps
Apple has steadily increased its presence in live sports, and Formula 1’s momentum in the US market makes the series an attractive property. With the announcement tipped for Austin, attention will focus on what this means for coverage formats, supplementary programming, and the broader viewing experience across devices.
Until official confirmation arrives, the framework remains subject to change. However, the reported valuation and timing around the United States GP underline the scale and significance of the move for both Apple and Formula 1 in the American market.
