Williams unveils ‘Sparkles’ merch inspired by young fan Thea — proceeds to support her

A unicorn, a podium, and a message that matters

Williams has launched a special ‘Sparkles’ merchandise collection inspired by a unicorn sticker gifted by young fan Thea — a now-familiar emblem that adorned Carlos Sainz’s car on his run to a popular podium. The team confirmed proceeds from the collection will go to Thea, turning a heart-warming paddock moment into tangible support.

The release celebrates the connection between fans and team, with the ‘Sparkles’ motif nodding to the positivity that has trailed Williams’ recent upturn in form. It’s a rare intersection of performance, personality and purpose — and proof that sometimes the sport’s most meaningful stories start with a simple sticker.