Inside MXGP: Industry Perspectives | Jacky Martens – "We need more opportunities for partners"

How can MXGP become more attractive, both commercially and for partners? It’s a simple question on the surface, but one that actually points to some major challenges facing the championship. In a paddock where the financial balance of teams increasingly depends on their ability to secure budgets through private partners, the question of the championship’s commercial value — and that…