Inside MXGP: Industry Perspectives | Josse Sallefranque – "MXGP has to remain accessible"

Inside MXGP: Industry Perspectives | Josse Sallefranque – "MXGP has to remain accessible"
 
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How can MXGP become more commercially attractive? A question that may seem simple at first glance, but one that actually touches on some of the deepest challenges facing the championship. In a context where key stakeholders are looking to take the next step both economically and in terms of media exposure, the question of attractiveness for both the general public…
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