Inside MXGP: Industry Perspectives | Steve Dixon – "In MXGP, we're still missing superstars"

The commercial appeal of the MXGP World Championship and the teams competing in it has become a major talking point for everyone involved in the series. Behind that discussion lies a key question: how can the sport increase its visibility and commercial potential without losing its identity? It's a topic we wanted to discuss with Steve Dixon, who has spent…