NASCAR and United Rentals announced a strategic collaboration that expands the sport's commitment to community resilience. United Rentals becomes an official IMPACT Partner, aligning with Team Rubicon, the veteran-led humanitarian organization that serves communities before, during, and after disasters and crises. As a centerpiece of the partnership, NASCAR and United Rentals will support Team Rubicon's disaster relief efforts and contribute to the broader IMPACT initiatives aimed at strengthening communities in the face of crises.
The collaboration signals a tangible extension of NASCAR's off-track impact, with programs, events, and fundraising opportunities anticipated as the partnership develops, all centered on improving preparedness, response, and recovery for communities in need.