Sunoco is tracking toward a renewal as the exclusive fuel sponsor of NASCAR, according to people familiar with the matter, but questions about the category’s long-term future could remain even with the extension. The sides first entered into the current agreement in 2004 but went into a contract year in 2025 with no renewal having been announced yet.
Industry observers note that sponsorship in motorsports often hinges on broader marketing commitments and category stability. If Sunoco secures an extension, the deal would maintain one of NASCAR’s most visible sponsorship relationships, continuing a partnership that has long shaped branding, fueling operations, and the sport’s commercial ecosystem. While renewal signals stability for now, stakeholders will be watching for signs about how the category’s prospects could evolve in the coming years.
