06/06/2025 15:30
Charles Leclerc has always had a passion for not just Formula 1,
but also ice cream, describing it as his "guilty pleasure". That
resulted in the Ferrari driver launching his own brand - LEC- in
April this year, with five flavours, the creation of Italian
experts Federico Grom and Guido Martinetti. Nicolas Todt, son of
former FIA president Jean Todt, is also an investor. At the time,
Leclerc described it as "a new adventure for me, to do something
that I have always loved, and that I'm super passionate about. Ice
cream has been a big part of my life until now, and I'm really
proud of this idea." Just two months later, Leclerc is now rolling
out his creams in the UK. Its USP is that it is a 'healthy' ice
cream compared to many of its rivals. The five flavours –
Vanillove, Chocolate Crunch, Pistachi-oh!, Peanut Caramel Tango,
and Salty Carammmel - come in 460ml tubs, each less than 399
calories, almost 70% less in fat than other leading brands, and
without artificial sweeteners. "Not only me as an athlete is
counting calories," said Leclerc. "Feeling guilty, eating an ice
cream is something much more common than we thought." So LEC was
born. Grom said: "As a top-tier athlete, Charles' lifestyle
revolves around discipline, wellness, and balance. But his love for
ice cream - his ultimate indulgence - often meant choosing between
taste and his ambition. That conflict sparked a bold mission:
reinvent ice cream so you don't have to choose anymore. "It took a
lot of time, energy, and passion to capture that particular flavour
of uniqueness until, one day, LEC was born. "The wonder of LEC lies
in striking the perfect balance between the absolute enjoyment of
ice cream and the need (or will) to make thoughtful food choices.
It's all about combining the irresistible taste of your favourite
delight with the lightness of a reduced-calorie recipe." In the UK,
the ice cream is initially being made available via grocery
delivery service GoPuff, with each tub priced at £5.60.
