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Crypto is the new tobacco: How Formula 1 got a rising industry supporting the sport

When you think of F1, you’ll agree that it’s a sport where some of the world’s most famous brands come together in a year-long spectacle packed with action, drama and emotion. All around the tracks, broadcast, digital media – you see big names such as Heineken, Rolex, Emirates, Puma, Tommy Hilfiger, among many others. It’s […]

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