Yesterday at 12:00
Major technology establishment Apple is set to win the rights to
broadcast F1 in the US. Apple has already dabbled in the sport with
the release of the Brad Pitt-led movie entitled 'F1', which was
distributed to theatres last month. F1 has seen steady growth in
the US over the last number of years, especially since the
production of the Drive To Survive series on Netflix. Netflix held
an interest in obtaining the rights to broadcast F1 in the US a
handful of years ago, but does not appear to be a suitor on this
occasion. ESPN currently broadcasts F1 in the US, while the
sport's own subscription service, F1 TV, is also available to
viewers. But it now seems the ESPN rights will be going the way of
Apple, who look set to broadcast F1 from the start of the 2026
campaign. According to Business Insider , the technology company
has submitted a mammoth bid of $150 per year. It's an offer that
ESPN, who reportedly pay $85 million per year, is not looking to
rival. Apple already has other sporting deals in place with Major
League Baseball (MLB) and Major League Soccer (MLS) in the US.
